A logo basically is a representative of a company’s visual image through which that company or organization can be easily understood and recognized.
Wordmark logos: These logos use the name of the company or brand as the primary element of the logo design. They often use distinctive font or typography to make the brand name memorable and recognizable. Wordmark logos are ideal for companies with unique and memorable names. Examples include Coca-Cola, Google, and Visa.
Letter Mark logos: These logos are similar to wordmark logos but use the initials of the company or brand name instead of the full name. Lettermark logos are ideal for companies with long names that may be difficult to remember or pronounce. Examples include IBM, CNN, and HP.
Iconic/Symbolic logos: These logos use a simple image or symbol to represent the company or brand. They are often abstract and can be easily recognized without the use of text. Iconic logos are ideal for companies that want to convey a strong visual identity. Examples include Nike’s Swoosh or Apple’s Apple.
Combination logos: These logos combine a wordmark or lettermark with a symbol or image. The text and image are often designed to work together as a cohesive unit. Combination logos are ideal for companies that want to convey both their name and visual identity. Examples include Burger King’s.
Emblem logos: These logos have the company name or initials inside a symbol or icon, often in a circular or badge-like shape. Emblem logos have a classic and traditional feel and are often used by companies with a long history or heritage. Examples include Starbucks or Harley-Davidson
Abstract logos: These logos use abstract shapes and colors to create a unique and memorable visual identity. Abstract logos are ideal for companies that want to convey a modern and innovative image. Examples include Pepsi’s blue, red, and white circles.
Mascot logos: These logos use a character or mascot to represent the company or brand. Mascot logos are often used by companies targeting younger audiences and can help create an emotional connection with customers. Examples Include such as KFC’s Colonel Sanders, Planter’s Mr. Peanut, and Michelin’s Michelin Man.